Ep. 154/ How to Make Google Love Your Website: SEO Tips for Small businesses with Laura Jawad
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Tired of feeling invisible online? Today’s guest, Laura Jawad, an SEO strategist and former oceanographer, reveals how to turn your website into a client-magnet using smart SEO techniques. Whether you’re just starting out or looking to optimize your current content, Laura breaks down SEO in simple, actionable steps you can implement today.
What You'll Learn:
What SEO really is—and why small businesses can't ignore it - 02:59
How to use local SEO and Google Business Profiles to your advantage - 04:22
The 3 pillars of strong SEO: longtail keywords, content, and backlinks - 08:36
Building content clusters and topical authority - 12:34
Why engaging content beats keyword stuffing -17:22
How SEO ties into your social media and overall online presence - 19:43
How to use Google Autocomplete to discover and refine your niche - 24:22
Best SEO best practices for page structure and content linking - 26:46
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In this episode, SEO strategist Laura Jawad shares practical tips for solopreneurs and small business owners to boost their SEO and attract more clients through their websites. Whether you're a consultant, coach, or creative, these actionable SEO strategies will help you build long-term online visibility.
Key Topics Covered:
What SEO really means and why it’s crucial for small businesses
The power of local SEO and setting up a Google Business Profile
Why longtail keywords, quality content, and backlinks matter
Creating content clusters to establish topical authority
How to use SEO with your blog, podcast, and social media
SEO tips for virtual service providers and niche marketing
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LAURA’S LINKS
Website: www.laurajawadmarketing.com/the-exit-interview
LinkedIn: www.linkedin.com/in/laurahmelo