Ep.80/ The Best Business Growth & Marketing Tips from Experts
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Are these some of your goals: Grow revenue, get more speaking gigs, gain more confidence, improve your personal brand? If you are ready to crush it in your business in 2024, get ready for the best business and marketing tips both from me and our guests. It's all about crushing imposter syndrome, showing up on social media, understanding how to brand yourself, and how to get yourself to that next level.
Links:
-FREE DOWNLOAD: Improve Your Video Quality to Increase Your Revenue - 10 Tips to Take Your Videos from Mediocre to Magnetic click here
-Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert
Guests:
Dorie Clark, Author of Entrepreneurial You
Liz Elting Author of Dream Big & Win
Jennifer Lemmert, Communications Consultant
Ellen Brown, Partner at BP2 Health The Reverse Mullet Healthcare Podcast
Therese Gopaul-Robinson, Healthcare Consultant
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Are you ready to crush it in your business in 2024?
We are heading into a new year and that means new year's resolutions, new year's planning, goal planning, and all of that stuff. I have so much amazing advice in this episode. These are my best business and marketing tips both from me and our guests. It's all about crushing imposter syndrome, showing up on social media, understanding how to brand yourself, and how to get yourself to that next level.
I pulled the best tips and advice from my past guests so you can conquer 2024 and grow your business!
In this episode you will learn:
Marketing Strategies for 2024
Embracing video and showing up as the expert
Creating content to attract speaking engagements and opportunities
Quotes from our guest:
“Every single day, I have to put a muzzle on that inner mean girl that's always hanging out with me. She's constantly there just waiting, and so I have to muzzle her and I only take that muzzle off when she's ready to be nice.” - Therese Gopaul-Robinson
“The key to success to scaling the business really is actions driven by goals with deadlines.” - Liz Elting, Founder of TransPerfect & Author of Dream Big & Win
“You have to be authentic, and that word's almost become buzzy now to the point where it's become meaningless. But what we mean is: be real. So if you are a jerk in real life, but you want to be seen as a humanitarian, you have to bring those two pieces a little bit more together because anyone who knows you is going to start to see through it.” - Jennifer Lemmert, Communications Consultant
“You have to make yourself discoverable to conference organizers. The metaphor that I use is it's like dropping your handkerchief so that they will pick it up.” - Dorie Clark, Author of Entrepreneurial You
Follow host Kim Rittberg on Instagram
Subscribe to Kim's YouTube Channel to Make Better Videos that Convert
FREE DOWNLOAD: 10 Tips to Take Your Videos from Mediocre to Magnetic to Grow Your Revenue click here
Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert
Kim (00:02):
If you are ready to crush it in your business in 2024, we have so much amazing advice on this episode. These are my best business and marketing tips both from me and our guests. It's all about crushing imposter syndrome, showing up on social media, understanding how to brand yourself, how to get yourself to that next level.
(00:24):
Welcome to the Exit interview with Kim Rittberg. Do you work for yourself and want to supercharge your business while still having fun? Well, this is your go-to podcast, part MBA Part Cheer Squad. Every week I'll be joined by top business owners who share the secrets to their success. After I found myself working during childbirth true story, I quit my executive media job to bet on myself fighting the fear and imposter syndrome to eventually earn six awards, an in-demand speaking career and features in Fast Company and Business Insider. Now, I'm here to celebrate all you rock stars betting on yourself, and I want to help you win. Tune in every Wednesday to hear from remarkable founders and don't miss our Solo Friday episodes, a treasure trove of video and podcasting mini masterclasses with me. Exit the grind, enter success on your own terms. Don't forget to subscribe today and grab my free video tips at my website, kimrittberg.com.
(01:26):
We are all in gear for 2024. I hope you are excited for maybe a vacation. I will be in summer warm. It might be The Bahamas, maybe I'm the water slide with my kids, maybe just me on the slide, maybe not my kids. Regardless, we are heading into 2024 and that means new year's resolutions, new year's planning, goal planning, all of that stuff. What I'm here to do today is to help you get your act gear from marketing your business and creating content. I'm going to be giving you my top tips and using some of my best tips from my guests as well. So before we even start, before you even think about marketing your business, so much of it is the mental piece. The mental piece is that imposter syndrome we deal with, whether it's getting to the next level in your business, whether it's showing up online, whether it's stepping into a new role in the thing that you're already doing.
(02:15):
So maybe one of my clients runs a very successful business and she's stepping into business coaching. Whatever that next step is, especially showing up online, so much of it is in our mind, in our head. So I can give you all the technology tools. I can tell you everything to buy. I can tell you how to write a script. I can edit your video. I can have my team make you the most beautiful video. But feeling like you deserve to put yourself out there, feeling like your voice is worthy and feeling like the right people are out there to receive your message. I have so many clients who come to me and once we peel back the layers, they come to me and they admit, I'm actually worried that people are going to make fun of me or judge me, or that I'm going to look stupid.
(02:58):
And I'm here to say that anything worth doing you want to do, there's a level of discomfort built in. And I gave a keynote last year about fear and desire, and I think it's really important to realize that you have to make your desire outweigh your fear. So we all have fears, whatever it's around, right? It's stepping up to that next level, taking that opportunity, doing something new. And my personal view is that desire has to outweigh the fear for you to take that step until it does. You'll sort of be in that stasis mode where you're not doing something. You'll come back to that same goal. It's every six months, maybe every 12 months. If you haven't done something, it needs your desire is not strong enough. You have to make it outweigh your fear. And then after that, take small steps every day, every week, a small step towards your goal. I really loved my former student, Therese GoPaul Robinson, who is awesome. He's a healthcare consultant and she talked about her inner mean goal. I loved this point how she personally quieted down her inner mean girl.
Therese (03:59):
And the first practice, the first thing I have to do every single day is I have to put a muzzle on that inner mean girl that's always hanging out with me. She's constantly there just waiting, and so I have to muzzle her and I only take that muzzle off when she's ready to be nice and play nicely. And so that's a daily exercise for me because imposter syndrome, it's such a huge term, but it really comes down to the basics, which is, I don't feel good enough. I don't feel worthy enough. What
Kim (04:30):
Do you tell them?
Therese (04:31):
So I look at the facts because the inner mean girl, all she is is just gossip and hearsay. That's it, right? So I always look at the facts, and the facts are that I've been doing what I've been doing for over 20 years. The facts are I have achieved so much in my career. The facts are I bust my butt every single day. There's nobody on this planet that can tell me otherwise.
Kim (04:56):
My next tip is pretty easy. Update your bios. So everything you're doing should be searchable. If you've made a transition, whether you're switch out of corporate or even in your business or consultancy or your area has shifted to be this niche instead of that niche, or it looks a little different than it looked before, update your PIOs, LinkedIn, Instagram, YouTube, your website. Make sure people understand what you do. Now, I don't just mean the noun, what you do, I'm a financial consultant or I'm an accountant. I really mean specifically how you help people, how you get them to the next level. Are you a financial consultant who removes the stress from people during a certain season of their life? Are you a financial consultant that gets people from six figures to seven? I think it's just important to really understand what is your unique offering?
(05:44):
Because the more specific you can get it, the more people understand who you are, make sure it's searchable. So having said that, you are going to write something that makes it clear how you are unique and special, but you don't want to use those. Early florid language doesn't mean anything like I helped change your life. In what way? I mean, are you a doctor? Are you a fortune teller? Are you a swim instructor? Maybe I can't swim. You get, it has to be specific. So someone who wants to work with you can find you. A lot of backend marketing happens in LinkedIn. People are searching. You also can get SEO, meaning search engine optimization. You can get higher rankings the more content you put out there. So if you have a blog, put stuff on your blog. Make sure people can find you. In many ways, organic marketing is amazing, meaning you're not paying for it, people are just finding you.
(06:28):
Fabulous free marketing. Yay. The next recommendation I have, I know not everybody loves to show up on camera, so I guess you can adjust this to just posting your opinion. I think it's really important to show up as an expert so you can film a nice clean educational video, learn how to film a nice educational video. This is something I teach through my video bootcamp and my other one-on-one work. There's a lot of different ways to film yourself, and I can help you figure out which is the right way, but it is important to put your voice and your face out there. What do you believe in? What's your personality like? What is your mantra? These sound like fluffy and light, but truly when you're working with somebody, you're really picking that person. There are actually a lot of people out there you can hire for anything, and there's a reason why you hire that person.
(07:10):
It's important for you to show up both as yourself, but as an expert. A lot of times people put out content, but they really don't have that specific direction. I want you to show up as an expert. Go out there and teach. Now, I interviewed Dorie Clark recently. She wrote Entrepreneurial You and many other books and writes for Harvard Business Review. I loved this advice about how social media content can bring you opportunities, can bring you speaking engagements. So basically you're saying double down, triple down, continue to make a lot of content that showcases you as the expert, as someone worthy of being on a stage, as someone worthy of being on a panel. So post a lot of blog articles, post videos, be out there and put yourself out there a lot. Basically,
Dorie (07:55):
That's precisely right. You have to make yourself discoverable to conference organizers. The metaphor that I use is it's like dropping your handkerchief so that they will pick it up. The thing that a conference organizer doesn't want is someone who feels needy and desperate and is pinging them and they're like, who is this person? I haven't heard of this person. Why are they plaguing me? They want to feel that they are finding you and choosing you. And that essentially involves creating a kind of echo chamber strategy where you think about who that organizer is and you say, well, who do they listen to? Who do they respect? What do they read? What shows do they subscribe to? What podcasts do they tune into? And then try to put yourself in all of those environments as many as possible so that they will keep coming upon you and say, oh, wow, this person's everywhere. And this person has really interesting things to say to me and to our audience.
Kim (08:53):
Now, this bit of advice comes from Liz Elting. She has an incredible book, Dream Big and Win. She's on the list of the Forbes richest self-made women. She is a multi multimillionaire. She started the company TransPerfect, a translation company that was valued at a billion dollars, and she's the nicest, most successful, smartest person you'll ever meet. I loved this No-nonsense advice. I think it's really, really sharp because so many of us put these really successful people on a pedestal and we think that they have this idea that no one else can have. They are a unicorn. You can't be them because they are this special unicorn that is rainbow and flies. I love this advice from her about really what is the key to success.
Liz (09:35):
The key to success to scaling the business really is actions driven by goals with deadlines. It's really that simple. It doesn't sound exciting or sexy, but is the most important thing because I think so many people have wonderful ideas like I want to build a world-changing app, or I want to build a company that solves this problem or does this. But what they don't do is they don't say, okay, I am going to do what I need to do every day to make it happen. And in our case, it was making 300 phone calls a day, sending out 300 letters a day for many, many years basically for an extended period of time. And that got us to a million. And I do believe in revenue. I believe your first million is by far the toughest. And then after that to 5000001st 5 million is the second toughest. And then it gets so much easier after that because you really have the infrastructure and it's much easier to get to the higher levels after that.
Kim (10:42):
It's important to start reshifting your brain about social media. It's really important that you start seeing social media in a new way. A lot of people see social media as this annoying or maybe creepy place. You're going to connect with strangers and what are you going to write there? It is very, very important to understand your personal brand, building it, the importance of building it, but also realizing it doesn't have to be so boring. And I loved this input from Jennifer Lemmert who is a communications consultant. What is your advice for corporate leaders or corporate executives creating their brand?
Jennifer (11:18):
So the funny thing about that is that everybody already has an executive brand, whether you realize it or not, there's a really great definition, which is that an executive brand is what people say about you when you're not in the room. So if you're aware of what that is, you can start to shape that into who you want to be perceived as. So when I'm working with clients, we always kind of start with that. Who do you aspire to be? And then we build from there. So a couple of ways we do that. First of all, you have to be authentic, and that word's almost become buzzy now to the point where it's become meaningless. But what we mean is be real. So if you are a jerk in real life, but you want to be seen as a humanitarian, you have to bring those two pieces a little bit more together because anyone who knows you is going to start to see through it.
(12:05):
So you want to be real so that people can relate to you and they want to build connections with you. The second big piece is to be conversational in how you talk about yourself and how you talk about what you do. So I always use the example of if you are at a barbecue and you're meeting someone for the first time, how do you introduce yourself? You're not going to talk to them in all of your technical jargon and expertise. You're going to bring it down to their level so that they understand and they can buy into what you're talking about. It's the same thing when you're talking about your leadership brand. It's the same thing when you're talking to employees or outside your industry. You want to be talking in a way that people understand and it resonates with them. And I
Kim (12:44):
Loved your tip about authenticity. I'm sorry I interrupted you. Give me number three. Oh, no.
Jennifer (12:48):
Number three. I think that the thing that's really hard for a lot of folks to wrap their heads around is it's not just building your LinkedIn profile and you're done. Your brand is something that's active. You have to grow it over time. You have to nurture it. And it's not just how do I show up in a formal setting? How do I show up at a company Town hall? It's as small as how do I talk to people in the hallway? How do I talk to customers? How do I send an email? And it's something that you have to be aware of at all times because it all rolls back into how people perceive you. So you have to be active about it and intentional.
Kim (13:23):
And to wrap it up as we talk about what LinkedIn can do for you, you have to hear from Ellen Brown. So she is the founder of BP two Health. She has this incredible company with her two partners, Justin and Dave. I've worked with them a lot. They are the most fun, smartest, passionate people you'll ever meet. I helped them launch the Reverse Mullet Healthcare podcast, and I loved hearing from Ellen about they work in the healthcare realm, but they're so smart and so passionate. I was loving working with them to get them in front of more people because I really believe so passionately in the power of content, and I love that this year I get to help self-employed people, grow their business, and I arm them with the information and the tools and the knowledge how to do that. So to me, it was really, really fun.
(14:06):
But they had a big epiphany of how does this work? How does this actually work? Where you decide, I'm going to go all in on a podcast, I'm going to go all in on a social media, all in on social media. What does that mean? What does that look like? And very importantly, in a buttoned up industry like healthcare, what does that look like? Right? You're not making those travel logs like you'd make for Instagram. It's not lifestyle content. It's informational content. And the important thing to learn is that it doesn't have to be boring. So this is Ellen Brown partner at BP Two Health. What do you think is the two biggest game changers from us working together and you sort of having a different lens, you and your company, about how content and content marketing can impact your company?
Ellen (14:50):
It just got me off the shelf, I would say. It also reminded me that this is really a lot of fun and meeting new people is a lot of fun. I think that's what we were struggling with. And so by meeting you and you giving us a fresh lens, it reminded me that, hey, we can take the typical platforms that people are using in a very traditional industry and use it in a way that still comes across as very legitimate and real thought leadership and really invested. And so we invested in ourselves to put the proper voice, and it feels so authentic because it's us. It's us talking about things that we would talk about on a conference call, the three of us. But now we have a forum to be able to push some of that thought leadership out and make it fun. So that to me has been the epiphany or the light bulb moment with LinkedIn is there are real thought leaders taking the time to put content onto LinkedIn and to create a conversation in the industry.
Kim (15:47):
It has been so fun for me this year to bring you all of this great information and help you build your business. As you know, if you're looking to make content, maybe you don't know if you don't know. Hello, who are you? I'm Kim Rittberg, host of the exit interview with Kim Rittberg. I love helping you make content to grow your business. You can grab my free downloads of How to Make Better video at kimrittberg.com/newsletter. You can always drop me a line on Instagram or LinkedIn at Kim Rittberg, R-I-T-T-B-E-R-G. I'm just as nice on social as I sound on this podcast, and if you don't think I sound nice, I dunno what to tell you. I'm wishing you abundance success and not just financial success, but personal success and enjoyment and contentment. So exit the Grind and enter success on your own terms. That is what I believe on the exit interview, and I hope you are having an awesome start to your 2024.
(16:38):
Thank you for joining us. Don't forget to exit the grind and enter success on your own terms. This is the exit interview with Kim Rittberg. Don't forget to grab my free download, how to Grow Your Business with Amazing video at kimrittberg.com and linked out in the show notes. I love to hear your feedback. Make sure to submit to me what you learned from the show and how you are crushing it on your own terms. Connect with me on Instagram or LinkedIn at Kim Rittberg, R-I-T-T-B-E-R-G. And this show is edited by Jillian Grover and produced by Henry Street Media. I'm your host and executive producer, Kim Rittberg.