Ep.87/ Imposter Syndrome & Building a Company as a Stay at Home Mom


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Former morning show producer turned stay at home mom, Aliza Friedlander, leaned back into work on her own terms. She’s now the founder and CEO of Freed Up Communications, a full-service media agency made up of a network of award-winning former journalists and big agency publicists. We talk about imposter syndrome and how she fights it, the importance of self-talk and her hot take that sometimes you should work for free.

Plus Fun fact, Aliza helped launch this podcast as a producer!

You will hear:

  • How it is to start a business while being a stay at home mom

  • Why you sometimes should work at a discounted rate or for free!

  • How she fights imposter syndrome

  • The importance of having a supportive group and positive self talk

  • Top 3 tips to get PR as a small business

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Do you have that mean girl voice in your head that sometimes holds you back?

Former morning show producer turned stay at home mom, Aliza Friedlander, leaned back into work on her own terms. She’s now the founder and CEO of Freed Up Communications, a full-service media agency made up of a network of award-winning former journalists and big agency publicists. We talk about imposter syndrome and how she fights it, the importance of self-talk and her hot take on when you sometimes should work at a discounted rate for free.

Plus Fun fact, Aliza helped launch this podcast as a producer!

In this episode you will learn:

  • How it is to start a business while being a stay at home mom

  • Why you sometimes should work at a discounted rate or for free!

  • How she fights imposter syndrome

  • The importance of having a supportive group and positive self talk

  • Top 3 tips to get PR as a small business

Quotes from our guest: 

  • “I can't control what you think or what you're going to do or how you're going to view it. So why am I wasting my time sitting here holding myself back from something that I am passionate about, that I love, that I want to do that allows me to also be with my kids because I'm worried about what somebody else might think.”

  • “I just got sick of wasting so much time holding myself back because I was so worried about what other people think.”

  • “I do believe that you can work or do something that you love and are passionate about for maybe a little bit less than you are worth or for free if you're just starting out.”

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MARISSA’S LINKS:

https://freedupcommunications.com/

Follow Aliza on Instagram


Kim (00:01):

You will hear from Aliza Friedlander. She was a journalist turned stay-at-Home mom who's building a PR agency on her own terms, meaning controlling her hours and still delivering results for clients. We talk about imposter syndrome and how she fights it. The importance of self-talk and her hot take of when you sometimes should work at a discounted rate for free. Plus you get PR tips for small business. And fun fact, Aliza actually helped me launch this very podcast.

(00:28):

Welcome to the exit interview with Kim Rittberg. Do you work for yourself and want to supercharge your business while still having fun? Well, this is your go-to podcast part MBA Part Cheer Squad. Every week I'll be joined by top business owners who share the secrets to their success. After I found myself working during childbirth true story, I quit my executive media job to bet on myself fighting the fear and imposter syndrome to eventually earn six awards and in-demand speaking career and features in Fast Company and Business Insider. Now I'm here to celebrate all you rock stars betting on yourself and I want to help you win Tune in every Wednesday to hear from remarkable founders and don't miss our Solo Friday episodes, a treasure trove of video and podcasting mini masterclasses with me. Exit the Grind, enter success on your own terms. Don't forget to subscribe today and grab my free video tips at my website, kimrittberg.com.

(01:29):

I'm super excited for you to hear from Aliza Friedlander. Aliza actually helped me launch this very podcast for longtime listeners. This show was originally called Moms Exit Interview and was focused specifically on moms carving their own paths, whether that's working part-time or working full-time on your own hours or launching your own business. It has since shifted to be for self-employed folks in general, even though we still have a lot of working parents and helping bring stories and advice to help you on your path. So when Alisa and I met, we met through networking group and she was super passionate about the topic of women at work and moms and how they're being treated by corporate America. We bonded over that and she helped me launch the podcast and I've always been interested in the conversation that she has with herself and her family and we've been having about how do you make the decisions, what are the questions you ask yourself?

(02:16):

Who are you leaning on for advice? Who are you worried is judging you? All of those questions and how is society viewing it and taking that on and how is that playing in your own mind? So I'm really excited to bring Aliza in. She was a morning show producer, turned stay at home mom, and then she's been building a PR agency on her own terms, really deciding what does that look like, leaning back, winding down her hours at certain times and building up at other times. And we talk about imposter syndrome and she is very honest with how she struggles with imposter syndrome and she talks about what she uses to fight it and she offers some hot takes on why you should work at a discounted rate or even for free. And she offers PR tips for small businesses. I am super excited to bring in Aliza Friedlander. She's a former morning show producer, turns stay-at-home mom who leaned back into work on her own terms and is now the founder and CEO of Freed Up Communications, a full service media agency made up of a network of award-winning former journalists and big agency publicists. Aliza, thank you so much for joining us.

Aliza (03:21):

Thank you for having me.

Kim (03:23):

And so for the listeners, we'll talk about this later, but Aliza and I launched the exit interview together and she was such an amazing integral part of the launch and I'm super excited. I had been waiting to have her on the show until it was a good time for her because she had a baby. So I want to jump right into the meat, not the backstory of the show, but the meat of Aliza. So talk to me about your path to starting your business. I know it was a little circuitous.

Aliza (03:49):

Yes. So the path was not linear, totally up and down and around. I was a former morning show producer there for many years, identified as that forever ended up quitting when I was pregnant, realized I couldn't do it, couldn't do the hours, couldn't do it, I just couldn't. And so I stayed home. I wanted to stay home, I wanted to be with my kids. I wanted to be a stay-at-Home mom. Did that for many years, had two kids back to back, two girls, and then decided that I needed a little bit more or wanted a little bit more. So started dipping my toes into freelance writing and communications and networking and business development and all of the things to keep my mind going as really hobbies. And then I decided I'm going to go all in on launching a business. So I did that, but it's been 10 years in the making. I quit my job as a morning show producer in two, 2013 and I just officially launched my agency in the last few months.

Kim (04:54):

But okay, so I love a couple of things you're talking about. So I love a good pivot and I love that you were making choices that felt right for you when you decided to stay home and then started thinking, okay, I'm kind of ready to go back sort of ish. What was the thought process in your head at that point?

Aliza (05:11):

The thought process in my head was that I was honestly seeing my husband go in and out of the house. He had something for himself, he was working. I was with two young kids and I needed for both my mental health and also just myself in general. I felt I needed something a little bit more to keep my mind going. That was outside of the day-to-Day diapers, spit up feeding music classes. I loved all of that. That was my absolute favorite thing to do and I didn't want to go back full time into any place, but I did want something a little bit more. So I tried to figure out a way to do that and I called it really they were hobbies at the time because I love what I do and I love working and I love the media and my profession and I love my children. And so I was able to in my head be like, okay, I'm still a stay-at-Home mom. I'm still doing all of this stuff with my kids, but I can also have this hobby outside of it. So for a long time I would call it my paid hobby or just a hobby.

Kim (06:16):

Were you calling it your paid hobby? Were you getting paid for the work you were doing?

Aliza (06:20):

Some I was, some I wasn't. And that is honestly one of my biggest tips or biggest things that I like to think about. It's going to be newsflash unpopular opinion, but I do believe that you can work or do something that you love and are passionate about for maybe a little bit less than you are worth or for free if you're just starting out. And if it's not necessarily something that you're going in all in on, if it's something that you're testing the waters on that if it makes sense and it's something that you're interested in. I don't think that all ROI is financially based. And so I think that it's important to remember or think about the return on the investment that you are making for the long run. So I would do stuff for free and I would do stuff for significantly less than my value or my worth if I felt as though it could move the needle forward for my ultimate goal or my future goal of launching a business, creating a media agency, getting into the PR side of things because those experiences and relationships are also invaluable and also a super important investment.

(07:44):

So I know unpopular opinion probably the worst advice ever to give, but that's how I worked and it's worked out for me.

Kim (07:53):

So I'm going to go back on that. I don't think it's such a non-popular opinion for when you're starting out. I think that it is realistic that if you're out of the workforce for a bit and you're trying to get back in or you're trying to pivot or you're in a new area, I don't think it's that surprising. I think about this as I was an employer in corporate and now I employ freelancers. If I see something in someone but they don't have years and years of proof and client wins, does it really make sense for me to pay them top of the range? I mean obviously you should pay them something normal or you can agree upon something. But I myself have done projects where I was trying to get in a certain area and I took lower rate before even I launched my business.

(08:36):

I wanted to be an on-camera reporter. That dream died quickly once I actually got the job. I was a producer in national TV news at that point working Monday to Friday, like crazy hours. But I loved it. I always wanted to be on camera. And so I sent my resume out. I finally got an opportunity as a weekend reporter for a local New York outlet, which is great. Most people have to move to some other state or other city like Kalamazoo or another market. But the day rate of a reporter, I swear was like $150 or $200.

Aliza (09:06):

I believe that. I believe that

Kim (09:08):

You believe it, but you also have to remember I was a national TV news producer in New York City, and so it was way lower than my day rate, but it was something I really wanted to try out. I really needed to get that experience and I really needed to see, okay, can I do this? Do I enjoy it? Am I good at it? Am I getting positive feedback from the employer? And that's in the corporate setting, but also in the business setting. I agree with you. I think your rate and what you're willing to take is what you want to get out of it. I do think though that once you establish yourself more, you should be fighting for your proper rate. And a lot of times I see this with, I don't necessarily negotiate with clients. I'm just like, that's my rate. But sometimes I see this when I pitch speaking engagements.

(09:47):

A lot of places want you to speak for free and then I say, what's your budget for the speaking? And they're like, oh, we weren't planning to pay speakers, but if that's a deal breaker, let us know your rate. I'm like, yeah, it's a deal breaker. I'm not going to fly somewhere and speak for free unless there's a huge ROI. It's a lot of time, it's several days of being away from work, being away from my family, the hotel, the flight, whether they cover that or not, it's like it has to match the ROI. So anyway, those are the sort of things I think about now.

Aliza (10:14):

Yeah, and when I say unpopular opinion, I guess, I mean because there's so much noise out there, I feel like these days about not working for free or charging what you're worth, and I can wake up and make $20,000 in one day and you'd be crazy to give away your knowledge or information for free. And I think that we're inundated with that messaging these days. I think that the space is very crowded with that, and I agree with all of those things to an extent. I think that it's unrealistic to believe that you are going to wake up one morning and say, now I want to pivot into having my own business, or I want to pivot into being a news reporter, or I want to pivot into being a publicist when I was doing maybe behind the scenes producing or I was an accountant or I was a lawyer.

(11:09):

So that concept of when you are starting out or going to launch, it does take time and you do need to be patient. And there are sacrifices that need to be made on both ends, whether or not it's a financial sacrifice, whether it's donating your time in order to get the experience. So I don't think that those are the wrong messages. And I guess when I say unpopular opinion, what I mean is keep in mind your ultimate goal of what it is that you are looking out for and don't necessarily turn down opportunities that could help move the needle to that goal because you feel as though it might be a rate that is lower than what you should be charging or could be charging or typically would charge or will charge in the future or because it's maybe a project for free, but it's with some really awesome brand, really awesome company. You can really show what it is. You can utilize the work for other ways. So just keep in mind that an ROI isn't always just a financial ROI if it's going to help you move towards your goal. I guess when I say unpopular opinion. Yeah,

Kim (12:17):

No, I love that. What Aliza means is when you see an Instagram quote, never accept what you're worth. You get to decide what you're worth and what your time is worth. So I also think that it's more about that you get to be, and I want to move, we'll move on from this topic. I do love it. I think it's really important to just say, really think about your end goal. And it's not just about your value and your worth, which is very important, but does it work for you? Is it leading you to where you need to be? And only you can decide that. So don't listen to some guru on social media who doesn't know your life and doesn't know your life plan. And

Aliza (12:49):

Are you enjoying it? Are you having fun? Are you liking it? Are you happy? Say no to the things you want to say no to, but say yes to the things that excite you and you want to say yes to even if maybe the financial or the time, whatever it is, if it excites you, if yes to it, if you don't feel excited, say no.

Kim (13:07):

And talk to me about, I know imposter syndrome has been something that's played into your path. Talk to me about imposter syndrome, what it means to you and how you've dealt with it.

Aliza (13:15):

So imposter syndrome is I think my biggest achilles heel. Am I using that term? Am I using that analogy right? I think that is my biggest problem and the way that I've now leaned into it over the last year is to honestly acknowledge that that is my biggest hurdle, imposter syndrome. I have been scared or fearful to put myself out there for my entire life, whether it was in lower school and middle school, trying to get into higher classes, whether it was playing a sport when it was pushing to become a producer or get on tv. Now in business, I've always let fear hold me back. So I think for me, imposter syndrome is more looking at what I've told myself and the conversations that I've had internally with myself and how I've allowed those to hold me back and to figure out a way to not do that and to recognize my value, recognize my worth, recognize my knowledge, and not be scared about what other people are going to say or think. And honestly, that's been my biggest hurdle is letting people dictate, not letting people, but my fear of what others will think dictate the actions that I take.

Kim (14:36):

I think a lot of people feel that. I say it's funny, I'm very open about this. It took a year for me to sit on the podcast idea to launch it. It took me a while to show up on video. Even though I was an on-camera reporter, I trained other people to be on camera. It's not that I didn't have the tools. I had all the tools and I actually know how to speak. I literally took voiceover classes when I was younger to do voiceover work. I have all the tools and it was all mindset that was blocking me. So I really like to be honest with people about the fact that it hits all of us, not just about your knowledge, it's about the mindset. What are the things that your mean girl voice says? What is in your head that's like, is it you can't do it? Is it you're not good enough? Is it you're never going to get another client? What does a mean voice say to you?

Aliza (15:19):

Honestly, it's all of that. I'm not good enough. I won't be successful. People are going to look at me and be like, who are you to be starting a business or placing somebody in the media or whatever the conversation is, the who are you to dot? I think it also is the fact that I was so vocal about wanting to stay home and be a stay at home mom, and I wit what I thought was my dream job of being a TV producer. And I still love the media. I still love being a TV producer. I would sometimes think I would go back a million times over and then I sit on it and I look at it and I'm like, I would not go back because that doesn't fit my lifestyle now. But the worry or the fear that somebody will look at me and be like, but you quit your job and you want it to be a stay-at-home mom, now you don't want to stay home with your kids.

(16:14):

Did I fail at that? No. My decisions have changed. My circumstances have changed. And going back to the beginning, the pathway to where you want to go isn't linear and you can lean in, lean out. I mean, I have three daughters, nine and a half, eight and one, and I knew I wanted to have a third baby. And so when I was going through the process of saying, I want to have another baby, I want to get pregnant, I'm going to want to have the year with her, I stepped back from what was really taking off as my business and career. And I kept a handful of clients. I brought in some money, but I didn't market myself. I stopped posting on social media. I really kind of just focused on my family and the clients that I had and wanted to keep and didn't look at growing at all and not had to, but was okay with that. Now that my daughter's a little over a year, circumstances have shifted and now I'm in a position that I can grow more and do something a little bit more for myself. And so that's okay to change your mind.

Kim (17:29):

And then I want to return to the imposter syndrome. One of the things that I feel like has been helpful for me launching this podcast and talking to so many people in different areas and hearing their paths and also even before that, the idea for the podcast came from talking to other women who were saying, I love doing X, I feel passionate about X, but I don't want to do it for 50 hours a week for the man. And then seeing how different people were navigating, it was kind of inspirational, but not just the tactical of what does your day look like? It's seven to three versus nine to five in an office, or it's three days a week versus five days a week. But it was also giving myself the permission to say, I get to decide if I'm proud of what I'm doing, and it's not based on the title or the office or how much money I'm making, but rather do I feel good about this decision?

(18:25):

And I do think it was this very long path for me to weigh all the options. I was like, there was a period where I didn't really have any clients for three months and I was like, maybe I'll just be home with the kids. My husband's like, this ain't for you. I was like, this ain't for me. I was not the best Kim I could be and I love my kids to death, but if I don't have at least a few other things going, I'm a person who can't just chill on a beach for four weeks. That's just not me. And being aware of that is like, okay, it's cool for me to have a business but also have one of the priorities of the business. Be afterschool pick up a few days a week, not working on Fridays, having it be a goal of my life, but also accepting that that's okay.

(19:10):

I like to say it out loud because I think it's one of those things like of course you can accept whatever you want. Why would that be hard? It was really, really hard for me after 15 or 17 years in media climbing that corporate ladder, striving for the next job, striving for the next promotion, both because that mattered to other people, but also I liked what I did and I wanted, and I'm ambitious, but when you're life changes and your plans change, it is okay to say My goals for this period of my life have shifted. You have to keep telling yourself that it is okay, and you have to surround yourself with people who think that's okay, because not everyone does think that's okay. There are a lot of people who are judging, but those are not your people.

Aliza (19:56):

And you know what? Everybody's going to judge something. And what I always remind myself and tell myself, and again, like you said, this is not easy. I mean this is hard. A lot of it is it takes a lot of therapy, it takes a lot of having a hype group and other people who are in your corner who believe in you and who you can really lean on. It is not, again, you wake up one morning and you're making hundreds of thousands of dollars overnight and you have a business and then you're going to go teach everybody else how to make hundreds of thousands of dollars. And you don't need to put the time into it. You have to put the time into it, both externally and honestly, internally. And I think realizing for me, the biggest sort of shift in my mentality and my mindset has been realizing that I can't control other people.

(20:57):

I can only control myself and I can only control how I react to something or how I feel about something or the actions that I take. I can't control what you think or what you're going to do or how you're going to view it. So why am I wasting my time sitting here holding myself back from something that I am passionate about, that I love that I want to do that allows me to also be with my kids because I'm worried about what somebody else might think. They might look at me and be like, you're totally insane for doing this. You left being a producer and you had this awesome job where you met all these people, which also, yes, it is an awesome and amazing job, but there's a lot of things that come with it and a lot of costs that you pay when you are in a position in the media starting with you don't work regular hours.

(21:48):

So my husband and I were newlyweds and I was going to work at from 11:00 PM to 7:00 AM and he was going to work from 7:30 AM to 6:00 PM So we maybe saw each other for an hour. We did not sleep in the same house overnight for probably the first two years of our marriage, whatever it is, there are sacrifices that are made everywhere. You can't control other people out there. I can only control myself. And so I just got sick of wasting so much time holding myself back because I was so worried about what other people think.

Kim (22:22):

I love that I'm writing down. I got sick of wasting my time holding myself back. No, but I love that unlock. And by the way, people are always like, I had a client who asked me something about she was looking to get the next step, but dealing with a lot of negative self-talk. She said, do I need a therapist? I said, yes. I was like, you're asking me this? I don't walk around telling people they need therapy. But I think when the rational part of you thinks you have the skills and abilities to do something, but the inside voice is telling you you can't do it or you're not good enough, that's when you bring on a therapist. I feel like there is a lot of negative and it is important to handle that. Okay, wait, I want to shift. I want to make sure we have time for your business. I want to make sure we talk about your business. Okay,

Aliza (23:03):

I just wanted to add yes, but I wanted to add one more thing about that because I am a full believe everybody should have a therapist. I have a therapist, kids have therapists. I love therapy. But there are other ways that you can go about maybe reminding yourself that you are worthy and you are a value. And I was just having a conversation with one of my clients earlier this week, getting into the space of returning to work, working moms, how to remember your value and what she recommends. She was a lawyer, quit her job has started this amazing brand series Chill, which for nursing and formula feeding mothers. But a resume view is what we're calling it. And basically instead of using resume as something that you're applying for jobs, write down everything that you've done from IHA to now. And when you feel those things look back and be like, oh yeah, I did get my clients placed in Forbes, entrepreneur today's show, motherly while raising three kids during a pandemic, while my husband's out doing work. Anything, nothing's off the table. Don't take anything off the resume. And you can look back and be like, oh yeah, I am really awesome. I'm pretty badass and I can do this. And I have all of this stuff to back it up. So why am I telling myself a different story?

Kim (24:31):

I recommend this for my clients when I work with them. A for showing up on camera, for on-camera media training, for public speaking, all that stuff. And I do it for myself. I do the same thing. I say, have your resume or write down the things, not when you're feeling stressed, but in life. Keep those great things. Keep those testimonials, keep those feedback. Write down the big achievements and things you thought you couldn't do that you can. And I also think we talk a lot about this with my kids and my family. So we start creating that narrative out loud. Create the narrative for yourself, the truthful narrative of the things you've overcome, but also those positive feedback, positive testimonials, big things you did. I look, I'm like, oh my God, I started the video unit for US Weekly Magazine and it sold for a hundred million dollars.

(25:13):

I was a big part of that reason. That's a huge success. And then I'm like, I'm writing for Fast Company. Okay, yes, that's a real thing. I'm speaking, I'm speaking now and now I'm having the bigger things. But even leading up to that, I kept being like, alright, I'm afraid to do this or I don't know that I can do this. Okay, what are the similar things that I did that I thought I couldn't do? And I did them. And so I recommend to clients writing down those moments when you thought you couldn't and you did. And then separately just your objective achievements and then read that when you need to bump yourself up. Okay. Before I need to, I'm being honest with the listeners, camp signup is today, man, guys. And you got to get on that computer at the exact minute. So I want to get to Aliza about your work. Aliza, tell me about your agency. Tell me, I want to hear you work with small businesses and help them get press. What are your top three tips for a small business trying to get press?

Aliza (26:03):

So I would say make sure you're willing to be vulnerable and show all sides of you, not just the brand or the business or the product, but really who you are. So get vulnerable, be open and honest. Do your research. Make sure you know who you're targeting. Make sure you know who you are reaching out to make sure what types of stories they cover. And honestly, the third one is you have to have something that's newsworthy. So you have to have something that is a product that people are going to want, a story that resonates with people. So it's not just, I hate to be so I not hate to be perfectly honest and blunt. Not everything is newsworthy and not everything will be shared in the media. You can always craft a story around something, which goes back to my number one is you have to be vulnerable and willing to be open about things that may or may not be directly related to the brand or the business. And then I'm going to add one more, especially if you're product-based, you really have to have an affiliate strategy in place. So media and PR is really now twofold where you need to have the stories that you're telling. But if you are product-based, you can't just put your product out there and expect for somebody to cover it. You have to be part of an affiliate network and platform. You have to be willing to give some commission to people. So you have to be willing to play around on that side of things too.

Kim (27:41):

And what is your specialty? What sort of companies do you work with the most?

Aliza (27:45):

The most? I work with brands in the kids and parenting space, the lifestyle space. And I made up this niche, I don't even know if it's a real thing like health innovations. So really it's health communications, but healthcare, but people or brands that are solving a problem within the healthcare system. So whether it's maternal health and wellness, whether it's mental health and wellness, whether it's bringing healthcare out into the communities. So I call it innovative health solutions, but I dunno if it's really health communications.

Kim (28:28):

I love that. Okay, awesome Aliza. And then I'm going to briefly tell everybody where can they connect with you? How can they want to work with you? How should they find you?

Aliza (28:37):

You can connect with me on my website. It is www.freedupcommunications.com. You can connect with me on Instagram right now. My handle is @AlizaFriedlander. And I also am going back to my own tips, not letting Fear hold me back and starting a brand new Instagram account to focus on the business. I'm ready to grow. I had leaned out. I'm leaning back in full force in 2024. So my new Instagram handle is @freedupcommunications. If you go there, it looks like a robot right now. It has nothing on it, but I promise you there will be stuff.

Kim (29:15):

And now even though you have a little baby now, are you full-time with the agency? You have support at home or you're doing both?

Aliza (29:21):

I am doing both. And yes, I'm with the agency. Yes, I have help at home and yes, I am creating my schedule so that I can do both and I can do ballet drop off, school pickup and drop off. I do not have full-time help. But I think one of the other biggest things that I like to try and take away from my whole non-linear experience is recognizing what I am really good at and passionate about, and recognizing what maybe needs to be outsourced or delegated. I think that's a skill that you can learn as a mother. And when you maybe are leaned out a little bit of the workforce that you can bring with you to a business delegating super important. So for so many years, that was a negative thing that I would tell myself. That was a story. The joke was, oh, of course you're sitting on the sofa and you've delegated somebody else to clean the dishes.

(30:14):

You're always so great at getting out of doing whatever it is you don't want to do or you don't like to do. And I was like, oh, this is negative. Flip the script. It's actually a really positive, that's a huge success to be like, I hate cleaning the dishes. I can talk my way out of that and get somebody else to do it for me and sit on the couch. I'm a great delegator. And that's a positive for business and for life. So yes, full-time, the agency help at home, also do all the school pickups or as much as I can and with the baby and have the time. So I'm not doing it all by myself. And I have wonderful support in my business. And I have wonderful partners who I work with on the business side, who are amazing publicists, who are former journalists who've been Emmy nominated, who are all women moms. We support each other, we help each other out. So if I need to step out for something, my clients are always taken care of because we help and support one another. So yes.

Kim (31:26):

And before I say goodbye to Aliza, I'm going to tell the listeners, Aliza is such a creative thinker. She worked with me on the launch of the show and I was always really impressed by how deep she went into thinking about topics and guests that would be a fit. And she helped get press for the podcast in the early days of the podcast. And I just wanted to say that while Aliza is here, you're, she's just a really creative thinker, super passionate, and I think the passion really comes through. I was always like, that's a really good idea. And just thinking outside of the box and coming up with fresh ideas. And so that's my plug. That's my plug for Aliza because I've worked with her. So Aliza, thank you so much for joining us.

Aliza (32:06):

And I'm going to go write that one down after I go back and listen to this podcast. So when I'm telling myself all of the stories that we tell ourselves, the negative thinking, I have that one written down.

Kim (32:15):

I'll send you the transcript. All right, Aliza, thank you so much.

Aliza (32:18):

Thank you.

Kim (32:19):

And you can connect with Aliza at Freed Up Communications on Instagram.

Kim (32:27):

Thank you for joining us. Don't forget to exit the grind and enter success on your own terms. This is the exit interview with Kim Rittberg. Don't forget to grab my free download, how to Grow Your Business with Amazing video at kimrittberg.com and linked out in the show notes. I love to hear your feedback. Make sure to submit to me what you learned from the show and how you are crushing it on your own terms. Connect with me on Instagram or LinkedIn at Kim Rittberg, R-I-T-T-B-E-R-G. And this show is edited by Jillian Grover and produced by Henry Street Media. I'm your host and executive producer, Kim Rittberg.

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