Kim Rittberg’s 5C’s to Make Powerful Marketing Videos
From My Keynote at National Association of REALTORS® NAR NXT, The REALTOR® Experience
“You need to be using video.”
I know.
You’ve heard it before.
But let me say this clearly to every real estate agent and REALTOR® reading this:
If you are not using video in your marketing, you are invisible.
And in this market? Invisible doesn’t sell homes.
When I spoke at NAR NXT, The REALTOR® Experience hosted by the National Association of REALTORS®, I shared what I call the 5 C’s for Powerful Marketing Video.
Because “Just Listed” graphics aren’t enough anymore.
You’re not just selling property.
You’re selling trust.
You’re selling confidence.
You’re selling YOU.
And video builds that faster than anything else.
Why Video Marketing Works for Real Estate Agents
Social media platforms prioritize video.
That means:
More visibility.
More engagement.
More inquiries.
More listings.
I’ve seen agents land million-dollar referrals from one simple YouTube video.
Not fancy.
Not overproduced.
Just clear and human.
Video marketing isn’t about being perfect.
It’s about being present.
The 5 C’s for Powerful Real Estate Video Marketing
Here’s exactly what I teach REALTORS® who want to stand out in a crowded market.
1. Confidence
Let’s talk about the real reason most real estate agents avoid video.
It’s not time.
It’s not strategy.
It’s fear.
“I don’t like how I look.”
“I sound weird.”
“What if I mess up?”
Here’s the shift:
You are not a performer.
You are a guide.
When you stop focusing on yourself and start focusing on helping buyers and sellers, everything changes.
Before you record, do this:
Stretch.
Smile.
Soothe (breathe).
I call it SSS.
Calm body = confident delivery.
Confidence isn’t about ego.
It’s about service.
2. Credibility
If someone is trusting you with a $700,000 listing, they need to know you’re legit.
But credibility doesn’t only come from “20 years in the business.”
You can build credibility in your real estate marketing by sharing:
Local market data
Behind-the-scenes listing prep
Client wins
Negotiation stories
Testimonials
Neighborhood expertise
Tell stories.
“Here’s how we got 4 offers in 3 days.”
“Here’s what buyers are doing wrong in this market.”
Use AI to help outline your script if you need to — but make sure it sounds like YOU.
Your voice builds your brand.
3. Connection
Real estate is relationship-driven.
Your social media should reflect your real-life personality.
Show:
Your morning routine before showings
Your favorite local coffee shop
Your dog
Your kids
Your obsession with staging
People work with REALTORS® they like.
Connection turns followers into clients.
And clients into repeat business.
4. Clarity
This is where most real estate video marketing goes off the rails.
One video. One message.
Not:
5 tips
3 disclaimers
2 stats
1 market rant
Keep it simple.
Under 60 seconds is powerful.
And start with a hook in the first three seconds:
“Thinking of selling this spring? Watch this.”
“Home buyers — don’t do this.”
“This is why your house didn’t sell.”
If your grandmother and your 7-year-old neighbor wouldn’t understand it — simplify.
Clear sells.
5. Consistency
You don’t need to post every day.
You need to not disappear.
Start with 2–4 videos a week.
Educational.
Relatable.
Local.
Helpful.
The real estate agents who win with marketing are the ones who stay visible long enough for trust to compound.
Most people quit too soon.
Don’t.
Here’s the Bigger Truth
You are building a personal brand whether you mean to or not.
The question is — are you shaping it?
Video allows buyers and sellers to:
Hear your confidence
See your personality
Feel your energy
By the time they call you, they already feel like they know you.
That’s powerful marketing.
That’s modern real estate.
If You’re a Real Estate Agent Waiting to Feel “Ready”…
You won’t.
You build confidence by doing.
You build authority by showing up.
You build trust by being seen.
Get out of your own way.
Hit record.
And let people see the real expert behind the listing presentation.
— Kim
Want to have me teach your team how to be seen as a thought leader?
Connect to book Kim for your next event by connecting here and see her other speaking topics here: https://www.kimrittberg.com/speaker
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Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She’s been featured in Forbes and Fast Company, and speaks on stages across the country. Kim ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!