Posts in Social Media Marketing
What Hamilton Has to Do With Your Content & Thought Leadership

I saw Hamilton on Broadway with my daughter - the day after I gave a keynote speech at Inman Connect NYC.  I had a huge aha moment for you that I wanted to share. The song “The Room Where It Happens” was stuck in my head (amazing ear worm!), and it’s about the closed-door meetings where political deals get made. But more relevant is that I sat in the speaker Green Room at my keynote. I looked around and thought “I am in the room where it happens.” I am next to CEOs and titans of industry.

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What are Content Pillars & Why You Need Them

Content pillars have been a game-changer for my client’s content strategy! They’re not just some marketing buzzword—they’re the foundation of a cohesive social media & video strategy. Content pillars are the key themes I return to - and my clients return to - over and over. I use content pillars - also known as ‘content buckets’ - whether creating a video, a social post or a blog post. Content pillars help my clients and I stay consistent, build credibility, and connect with my audience in a meaningful way. For anyone looking to grow their influence, especially the thought leaders and professionals I coach, having solid content pillars is non-negotiable.

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How to Make Interesting Videos when Your Sector Isn't Glamorous

I was out with my son and we ran into a juggler on a random afternoon in Brooklyn, New York. After an impromptu juggling lesson, I filmed him and was thinking about the visual & entertaining expectations we believe exist around content! This correlates to a client question I get all the time: How do I make interesting content when my actual work isn't very visual or glamorous? 

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Editing Done Easily: How to Easily Add Dynamic Subtitles to Your Videos for Enhanced Engagement

In today’s mini masterclass, I break down exactly how you can give your videos a fresh and engaging look by adding dynamic subtitles! Whether you're a social media newbie or a seasoned pro, I'll guide you through the simple steps to make your content more accessible and captivating. I'll share my favorite tools, like the very user-friendly Capcut app, and show you how to make the most of built-in captioning features on platforms like Instagram, LinkedIn, and YouTube. 

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How To Kickstart Your Marketing After Summer

Realize that as you vacuum the sand from your car from summer it’s also time to buckle down and return to marketing! Learn how you can be revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts.

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