How Health Care Consultant Ellen Brown Attracted Her Dream Clients with a Strategic Content Makeover
When Ellen Brown, Co-Founder of BP2 Health and a health care consultant, came to me, she had the experience and credibility—but we needed more people to know about her. Our goals were to raise her visibility and modernize the marketing efforts. She had deep impressive expertise in health care innovation and I wanted more people to see the passion and experience.
So we got to work.
Together, we developed a custom video and podcast strategy built to showcase her expertise, position her as a thought leader, and connect directly with decision-makers in the industry. We focused on bringing her voice to life in a way that was both credible and engaging. The podcast was a mixed strategy of podcast, video and social media marketing - while staying on brand and on message for each episode.
The Results? Nothing short of game-changing.
✅ Landed 3 new clients from content visibility—including her dream client via LinkedIn
🎤 Spoke at the American Bar Association Healthcare Delivery & Innovation Conference
🎙️ Became a podcast partner for the American College of Lifestyle Medicine annual conference
🌱 Was invited to moderate a panel for Tufts’ Food & Nutrition Innovation Institute—and join their council
🩺 Took the stage at the Lifestyle Medicine Global Summit
💬 Moderated the keynote with the President & CEO of Florida Health Sciences Center
From invisible to in-demand.
“I cannot believe how many wins we’ve had. By doing a lot of work in content development working with you—all of a sudden our voice is getting out there to a whole new audience, which is exactly what we wanted.” — Ellen Brown
Whether you’re a solo consultant or leading a growing team, the right content strategy doesn’t just showcase your expertise—it unlocks the doors to the rooms you want to be in.
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Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She’s been featured in Forbes and Fast Company, and speaks on stages across the country. Kim ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!