5 Videos Every Agent Should Be Making
Just listed and just sold? That’s not enough. Let’s be honest — those posts are table stakes. They show what you do, but not who you are.
Here are five types of videos that actually move the needle for real estate agents:
1: Behind the Scenes
People love the process. Share how you helped a client win a bidding war, how you staged a tricky property, or how you priced a home to sell. Show them your expertise, not just the result.
2: Market Insight
Skip the charts and jargon. No one wants homework. Instead, give your take:
“Here’s what the interest rate shift actually means if you’re buying in Austin this spring.”
Be the translator of the market — not the reporter.
3: Local Life & Hidden Gems
You’re not just an agent — you’re the mayor of your neighborhood. Showcase restaurants, parks, boutiques, and businesses. Try headlines like:
“Hidden gem brunch spots locals don’t want you to know about.”
It positions you as the go-to expert in your area.
4: Client Stories
Storytelling is your secret weapon. Record a short clip explaining how you helped a family find their dream home — and the biggest lesson learned. If you need help tightening it up, use AI to summarize your story into a 60-second video script.
5: Personal Connection
You are your brand. Mix in content about your off-the-clock life — hobbies, family moments, passions. I’ve seen agents double their engagement just by sharing who they are beyond real estate.
Remember: People hire people. They’ll remember your expertise, but they’ll connect with your humanity.
Grab my Free Tips: How to Use AI to Make Better Video Content to Sell More Homes: https://www.kimrittberg.com/real-estate-video-coach
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Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She’s been featured in Forbes and Fast Company, and speaks on stages across the country. Kim ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!