social media marketing — Blog

What Hamilton Has to Do With Your Content & Thought Leadership

I saw Hamilton on Broadway with my daughter - the day after I gave a keynote speech at Inman Connect NYC. I had a huge aha moment for you that I wanted to share. The song “The Room Where It Happens” was stuck in my head (amazing ear worm!), and it’s about the closed-door meetings where political deals get made. But more relevant is that I sat in the speaker Green Room at my keynote. I looked around and thought “I am in the room where it happens.” I am next to CEOs and titans of industry.

Social Media MarketingKim RittbergFebruary 7, 2025social media marketingComment

Push Past Fear When Posting Online: Kim Rittberg Speaking at Inman Connect NYC

Kim Rittberg on the stage at Inman Connect NYC shares what real estate agents must do to post on social media and attracts leads and clients.

Kim RittbergJanuary 26, 2025real estate, confidence, Mindset, social media marketingComment

Making Money From Video: $8 million in sales, growing your following 7x: You can do it too!

If you have been saying “I want to get on video,” and “I want to actually generate revenue from social media” - Good news! Video Boot Camp - my small group live coaching program is open for applications!

Video Boot Camp - Doors close Feb 3 so apply asap! *Special On-Camera bonus for Exit interview listeners!

Real Estate MarketingKim RittbergJanuary 24, 2025real estate, social media marketingComment

Get Ahead of 2025 with Time Blocking Tips for Productivity

As we come closer to 2025 and reflect on our New Year's resolutions, it's the perfect time to talk about one of the most effective techniques in managing your marketing efforts—time blocking. Many of us have all the knowledge and skills but struggle with the actual implementation due to lack of accountability or simply not making time for it. R

Video ProductionKim RittbergDecember 20, 2024video production, social media marketingComment

Building Your Personal Brand (Without Losing Your Self or Your Pride)

Ah, the term “personal brand”—an industry buzzword we love to hate but can’t afford to ignore. At its best, building your personal brand sets you up as a go-to expert and opens doors. At its worst, it feels like an all-consuming monster demanding content sacrifices at the altar of the algorithm. So how do you find the balance? I chatted with some heavy-hitters who’ve paved their way to thought leadership. Here’s what they said about making the grind not just bearable but strategic.

Thought LeadershipKim RittbergDecember 6, 2024social media marketing, public speakingComment

What are Content Pillars & Why You Need Them

Content pillars have been a game-changer for my client’s content strategy! They’re not just some marketing buzzword—they’re the foundation of a cohesive social media & video strategy. Content pillars are the key themes I return to - and my clients return to - over and over. I use content pillars - also known as ‘content buckets’ - whether creating a video, a social post or a blog post. Content pillars help my clients and I stay consistent, build credibility, and connect with my audience in a meaningful way. For anyone looking to grow their influence, especially the thought leaders and professionals I coach, having solid content pillars is non-negotiable.

Video Production, Social Media MarketingKim RittbergNovember 25, 2024social media marketing, video productionComment

How to Make Interesting Videos when Your Sector Isn't Glamorous

I was out with my son and we ran into a juggler on a random afternoon in Brooklyn, New York. After an impromptu juggling lesson, I filmed him and was thinking about the visual & entertaining expectations we believe exist around content! This correlates to a client question I get all the time: How do I make interesting content when my actual work isn't very visual or glamorous?

Social Media MarketingMitchell LippittNovember 8, 2024social media marketingComment

4 Million Dollars in Sales from Social Media: How Real Estate Agents Are Landing Clients Directly through video

$4 million in sales! Learn from Real Estate Agents who have successfully turned their social media platforms into true client magnets. Learn the secrets of how they built trust online and turned that trust into deals. By leveraging a video-heavy social media strategy, these real estate agnets have successfully modernized and invigorated their marketing.

How Real Estate Agents Can Win at Social Media with Randy Baruh

I talk with Randy Baruh and we dive into the invaluable secrets of leveraging social media to boost your real estate career. If you're a real estate agent looking to amplify your online presence, you'll want to take notes!

How to Be Consistent on Social Media When You're Not Organized

In today’s mini masterclassI tackle a challenge many of my clients and students face: staying organized when organization isn't exactly your strong suit. Because consistency is key to success with social media marketing.

Video Production, Social Media MarketingMitchell LippittOctober 11, 2024social media marketingComment

How to Make an AI Video That's Not Robotic

I am speaking at the Fast Company Innovation Festival about AI and how to leverage ChatGPT, and other artificial intelligence in a human way. In a way that actually makes people want to hire you, makes your company look amazing and yes, gets you a lot of content faster!

Thought LeadershipMitchell LippittSeptember 20, 2024social media marketingComment

I want to cancel the “Personal Brand” and apparently you do, too!

I wrote an article for Fast Company that the Personal Brand Needs to Die and turns out so many of you agree. I'll dig into why this concept is so bad and what we can do to still expand our reach but not focus on building our 'personal brand.'

Thought LeadershipKim RittbergSeptember 15, 2024social media marketingComment

Editing Done Easily: How to Easily Add Dynamic Subtitles to Your Videos for Enhanced Engagement

In today’s mini masterclass, I break down exactly how you can give your videos a fresh and engaging look by adding dynamic subtitles! Whether you're a social media newbie or a seasoned pro, I'll guide you through the simple steps to make your content more accessible and captivating. I'll share my favorite tools, like the very user-friendly Capcut app, and show you how to make the most of built-in captioning features on platforms like Instagram, LinkedIn, and YouTube.

Video Production, Social Media MarketingMitchell LippittSeptember 15, 2024Editing, social media marketingComment

How To Kickstart Your Marketing After Summer

Realize that as you vacuum the sand from your car from summer it’s also time to buckle down and return to marketing! Learn how you can be revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts.

Social Media Marketing, Video ProductionMitchell LippittAugust 30, 2024social media marketingComment

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