What Real Estate Agents Need to Do to Succeed on Video
I’ve trained thousands of agents across the country, and spoken at massive real estate conferences like Inman, The California Association of Realtors and the Women’s Council of Realtors and the #1 thing holding them back from using video isn’t time, tech, or talent — it’s fear.
Fear of judgment. Fear of looking awkward. Fear of failure.
And here’s what I tell every agent:
Hiding from the camera is hiding from clients.
Your clients are online — watching other agents show up confidently. And they’re choosing them.
So let’s fix that. Here’s what you need:
Mindset Tools
Ditch “supermodel mode.” No one’s judging your hair or your lighting. Shift into teacher mode — focus on your message, not your appearance.
Soothe, Stretch, Smile. Before filming, breathe deeply, stretch, and smile. It calms your nerves and boosts energy — it’s science.
Tap into your why. Maybe it’s flexibility, family, or freedom. When you remember why you’re doing this, showing up on video feels easier.
Practical Tools
Your phone is enough — shoot at eye level or slightly above.
Use natural light from a window or a simple ring light.
Edit inside CapCut or InShot — easy, free, and fast. These are not made for Hollywood editors - they are made for real people.
Pro Tip
If you’re not sure what to say, record yourself talking about a client success story and upload the transcript to AI. Ask it to turn that into a 45-second video script. Boom — done.
The agents I coach who consistently use video aren’t the ones with perfect production. They’re the ones who keep showing up.
Because when you combine confidence, clarity, and consistency — you become a video boss.
And that’s when your content converts to cash.
Want to learn more?
Grab my Free tips: 5 Videos Every Real Estate Agent Should Make Here + Bonus How to Use AI to Make Better Videos: https://www.kimrittberg.com/real-estate-video-coach
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Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She’s been featured in Forbes and Fast Company, and speaks on stages across the country. Kim ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!