What are Content Pillars & Why You Need Them

Content pillars have been a game-changer for my client’s content strategy! They’re not just some marketing buzzword—they’re the foundation of a cohesive social media & video strategy. Content pillars are the key themes I return to - and my clients return to - over and over. I use content pillars - also known as ‘content buckets’ - whether creating a video, a social post or a blog post. Content pillars help my clients and I stay consistent, build credibility, and connect with my audience in a meaningful way. For anyone looking to grow their influence, especially the thought leaders and professionals I coach, having solid content pillars is non-negotiable.

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Spaghetti & Videos: What Does Cooking Have to Do With Social Media Content for Your Business?

What does you’re making dinner have to do with Social Media Content? No I’m not talking about food influencers. I drew inspiration from one of my Video Bootcamp sessions to discuss the power of batch creating. Much like batch cooking on Sundays, where you prepare meals for the entire week to save time and effort, batch creating content can transform the efficiency and effectiveness of your social media strategy.

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How to Make Interesting Videos when Your Sector Isn't Glamorous

I was out with my son and we ran into a juggler on a random afternoon in Brooklyn, New York. After an impromptu juggling lesson, I filmed him and was thinking about the visual & entertaining expectations we believe exist around content! This correlates to a client question I get all the time: How do I make interesting content when my actual work isn't very visual or glamorous? 

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4 Million Dollars in Sales from Social Media: How Real Estate Agents Are Landing Clients Directly through video

$4 million in sales! Learn from Real Estate Agents who have successfully turned their social media platforms into true client magnets. Learn the secrets of how they built trust online and turned that trust into deals. By leveraging a video-heavy social media strategy, these real estate agnets have successfully modernized and invigorated their marketing.

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Editing Done Easily: How to Easily Add Dynamic Subtitles to Your Videos for Enhanced Engagement

In today’s mini masterclass, I break down exactly how you can give your videos a fresh and engaging look by adding dynamic subtitles! Whether you're a social media newbie or a seasoned pro, I'll guide you through the simple steps to make your content more accessible and captivating. I'll share my favorite tools, like the very user-friendly Capcut app, and show you how to make the most of built-in captioning features on platforms like Instagram, LinkedIn, and YouTube. 

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How To Kickstart Your Marketing After Summer

Realize that as you vacuum the sand from your car from summer it’s also time to buckle down and return to marketing! Learn how you can be revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts.

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Walking a Tightrope: In Life & Business

Ever feel like you’re walking a tightrope? Afraid to take that step? Well I’m sharing the time I literally walked a tightrope with my son. Let me tell you, it was not the fun thrill you’d think. I nearly said ‘no’ and in this episode I’m sharing what that has to do with you, your marketing, growth mindset and business challenges.

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How to Make Videos Super Fast! Efficiency Tips

Running out of time to make social media content? Don't want your feed to be dormant but falling behind? You’ll learn 2 ways to make videos for social media in just a few minutes. Just because you’re on vacation doesn't mean your marketing has to be! Award-winning Video Marketer Kim has helped founders DIY video and produced multi-million dollar ad campaigns. There is a way to do it at every budget and in every time frame!!

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